Macy?s tests mobilized fitting rooms as in-store transformation continues - Mobile Commerce Daily
The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy?s currently testing a program in one store and other retailers exploring similar strategies.
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RetailMeNot has launched its Apple Watch application to better suit customers? needs while shopping in stores, furthering the bridge between mobile and bricks-and-mortar commerce.
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People StyleWatch gets mobile makeover with
scan-to-shop content
The September issue of People StyleWatch is getting a mobile makeover thanks to
augmented reality application Blippar, enabling readers to scan merchandise to
instantly shop the items and receive additional fashion tips and music
playlists on their smartphones.
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Firehouse Subs heats up mobile ordering and
in-app gaming rewards
Firehouse Subs is rolling out a revamped application that includes mobile
ordering capabilities, a must-have for fast-casual chains, as well as in-app
gaming that enables consumers to receive additional loyalty points for extended
engagement.
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