Macy?s peps up Black Friday shopping via beacon-triggered mobile game - Mobile Commerce Daily
Macy?s peps up Black Friday shopping via
beacon-triggered mobile game
Macy?s keen grasp of mobile?s significant role for Thanksgiving weekend
shoppers is evident from a new in-store contest leveraging beacon technology, a
focus on Pinterest for showcasing deals and a mobile-enabled shopping list.
Please
click here to read the entire story on Mobile Commerce Daily
Mobile will drive 51pc of Thanksgiving Day
online shopping visits: report
For the first time ever, mobile traffic to retailers? Web sites is expected to
overtake desktop on Thanksgiving Day, with mobile forecast to represent 51
percent of traffic and 29 percent of online sales that day, according to a new
report from Adobe.
Please
click here to read the entire story on Mobile Commerce Daily
Panera stirs up mobile ordering focus as Q3
profits wobble
Panera Bread is continuing to convert more of its locations into its Panera 2.0
initiative, which includes a bigger focus on mobile ordering, payments and
delivery options, as the company experiences downtrodden profits due to costs.
Please
click here to read the entire story on Mobile Commerce Daily
Kleenex unfurls SMS-based campaign to drive
sales at Walmart
Kimberly-Clark?s Kleenex brand is ramping up sales in Walmart stores by asking
consumers to snap a photo of their receipt, text it to a designated number and
enjoy a $5 reward code for a digital movie platform.
Please
click here to read the entire story on Mobile Commerce Daily
