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Krispy Kreme bakes up mobile innovation with bar code made of glaze - Mobile Commerce Daily

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Krispy Kreme bakes up mobile innovation with bar code made of glaze
Krispy Kreme is bringing bar codes to life with a scannable mobile video that users can show at a store for a discount, exhibiting the possibilities for combining video and mobile to drive bricks-and-mortar activations.
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Sears incentivizes app downloads with free in-store shipping perk
Sears is fueling more downloads of its mobile application this season by asking in-store shoppers to enable location settings on their smartphones, select and pay for out-of-stock items within the app and receive complimentary shipping.
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Best Buy pairs holiday trivia contests on Twitter with gift ideas
Best Buy is driving online sales through posts on Twitter in which users are prompted to share opinions, answers to trivia and personal anecdotes.
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Dunkin? Donuts cracks open Apple Pay as holiday sales thicken
Although Dunkin? Donuts is a latecomer to Apple Pay, the chain?s decision to integrate the solution into its application will likely prompt digital sales to grow during the holiday season.
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