JCPenney?s in-store pickup triumphed while others struggled - Mobile Commerce Daily
JCPenney?s in-store pickup triumphed while
others struggled
JCPenney is attributing a portion of its holiday success to an online order,
in-store pickup program even as a number of other retailers ran into obstacles
with similar omnichannel strategies.
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Holiday shoppers spent
$12.7B on mobile: comScore
In a reflection of consumers? growing digital shopping habits, mobile commerce
made up a significant portion of 2015?s holiday sales, with $12.7 billion spent
on smartphones and tablet devices, according to a new report from comScore.
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Big brands embrace
convergence of IoT, wearables with commerce
One of the trends to emerge so far this year is the growing number of
opportunities to drive sales from a myriad of smart devices in the home and
elsewhere.
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Overstock.com?s mobile
strategy results in 5M app users
Overstock.com recently exceeded five million users on its retail application,
with 76 percent categorized as loyal customers, reflecting consumers? interest
in mobile deals and discounts.
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