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Announcing Mcommerce Summit 2016 New York May 5

Join senior executives and decision-makers on Thursday, May 5 at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation?s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Sears, Nissan, Zappos, Google and Boston Retail Partners.

Focus: The state of omnichannel retail with mobile influencing consumer decision-making and the marketing and retail efforts needed to acquire, retain and reactivate customers and prospects. How retailers are measuring up with their mobile commerce efforts in 2016 and what it means for the overall retail ecosystem

Why you should attend: Get inside knowledge of how the nation?s leading retailers are deploying mobile in their retail and marketing efforts, with a special focus on strategy, tactics, execution and results. Also network with fellow attendees who are senior executives and decision-makers at leading marketers and retailers in this daylong transfer of knowledge

One more reason why you should attend: This is the nation?s oldest and leading mobile commerce event attracting Fortune 100 companies to share insights and analysis on mcommerce and mobile-influenced retail. Pure retail, plain and simple

Venue: National Museum of the American Indian, Diker Pavilion, One Bowling Green, New York, NY 10004 (directly across from Battery Park in Lower Manhattan)

Price: Only $695, which includes breakfast, lunch and cocktails

Sponsorship: For sponsored lunch keynotes, tables, breakfast, cocktails, lanyard, seat drop and other sponsorships, please email  

Host: Mobile Commerce Daily, the world?s No. 1 mobile commerce publication and a sibling to Mobile Marketer, the leading title covering mobile advertising, marketing and media. Combined, both publications produce Mobile FirstLook, Mcommerce Summit, Mobile Research Summit, Mobile Marketing Summit and Mobile Women to Watch Summit

Sponsors: Moburst and Beaconix


Thursday, May 5, 2016

A Napean presentation

National Museum of the American Indian
Diker Pavilion
One Bowling Green
New York, NY 10004 (directly across from Battery Park in Lower Manhattan)

7:30 a.m. ? 8:45 a.m. 
Registration and Breakfast

8:45 a.m. ? 9 a.m. 
Welcome Address: Mobile Commerce In an Omnichannel World
Mickey Alam Khan, editor in chief, Mobile Commerce Daily and Mobile Marketer
Emcee: Elsbeth Cloninger, senior vice president for client services, Sumotext

9 a.m.
IKEA: The Path to Omnichannel: Why Digital Mobile Solutions are Important for Brands and Retailers
As one of the largest home furnishings retailers worldwide and a leading cataloger and ecommerce merchant, IKEA has been at the omnichannel for a while now. However, many brands and retailers are at the beginning of their omnichannel journey as ecommerce retailers. Consumers go through distinct buying phases when they buy products online and at the stores. Brands and retailers need to understand the importance of omnichannel in this online journey and the connection to the physical stores. Takeaways from this presentation will include:

? Why digital mobile solutions are key to brands and retailers?
? How IKEA uses mobile technology and why it is necessary for its success
? What is the future of retail in the digital universe?

Victor Bataya, global head mobile solutions, IKEA

9:45 a.m.
Fireside Chat
Walmart: Leveraging Mobile to Enhance and Simplify In-Store Shopping
How the world?s largest retailer is using mobile to drive traffic and business in its thousands of stores nationwide, along with strategy advice, tips, commentary on the highly competitive retail environment and how mobile gives players an edge. Takeaways from the presentation will include:

? How Walmart builds mobile strategy: what informs it, who is involved?
? Why Walmart launched its own mobile payments platform and early results from the program
? How mobile enhances the customer experience for store pickup, pharmacy, maps and ereceipts
? What role the retailer?s app and mobile Web site play in driving sales
Justin Toupin, director of mobile products and strategy, Walmart Global Ecommerce
Chantal Tode, senior editor, Mobile Marketer and Mobile Commerce Daily

10:30 a.m.

10:45 a.m.
Boston Retail Partners: Mobile Technology: Transforming the Customer Experience
The impact that mobile devices and applications have on consumers? lives increases daily. Mobile applications have a permanent place in their lives. In the last two years, and most likely in the next two years, mobile devices will have a significant impact on the retail industry. This session will discuss the key components of developing and delivering an effective mobile strategy including:

? Decide when to build a mobile application versus optimizing a Web site for mobile
? Identify how to meet customer and employee expectations and guide adoption of mobile capabilities
? Understand how to empower employees and enhance data with mobile devices
? Understand the support and organizational effect that a mobile strategy will have on the organization
? Identify the future impact of mobile payments

Perry Kramer, vice president and practice lead, Boston Retail Partners

11:30 a.m. 
Google: How to Attract and Engage Retail Users on Your Mobile App 
Retailers know that their best and most loyal customers use their mobile applications. However, driving acquisition and engagement with these apps is a big challenge. Eighty percent of apps have never been downloaded, and 95 percent of apps are abandoned within a month. So how can brands best tap into these vast app-consuming audiences in the world of retail? This session will discuss:

? How brands and retailers should market their mobile apps through the latest tools for driving app acquisition and app re-engagement 
? Latest retail case studies and apps UX research to let retailers make the most of their mobile app opportunity
? Best-practice tips from Google for mobile commerce

Jonathan Pelosi, head of industry and mobile apps, Google

12:15 p.m.

12:30 p.m.
Nissan: Mobile Strategy for Meaningful Action Beyond the Usual KPIs
One of the leading Japanese automakers worldwide, Nissan certainly knows how to appeal to different audience segments and their needs. It is also a digital pioneer, having been the first advertiser on Apple?s iAd network. This session will focus on:  

? Nissan?s take on mobile and how the automaker uses the medium to connect to customers and prospects
? How Nissan connects college sports fans to the brand by using the Diehard Fan app as a platform and mobile strategy to inspire meaningful action beyond the usual KPIs. Diehard Fan by Nissan lets anyone put on their team?s game face and unleash their inner fanatic, anywhere and everywhere 
? How Nissan leveraged the latest mobile technology to create Diehard Fan in support of the widest-reaching sponsorship deal in the history of collegiate sports, the ?Nissan College 100? ? 100 colleges, 100 teams and millions of sports fans   

Robert Brown, senior manager for interactive marketing, Nissan

1 p.m. ? 2 p.m.
Sponsored Lunch Break and Keynote

1:15 p.m. ? 1:40 p.m.
Moburst: Innovation and Creativity in Mobile Marketing 
In 2016, mobile marketing budgets are due to surpass those of targeted at desktop computers. What does this mean for brands? And what do you need to do gear up and join the mobile marketing revolution? This session will provide unique insights to help build a winning mobile strategy. Under discussion will be the state of the mobile advertising industry, delving into the challenges and opportunities it holds, and sharing success stories from clients and major industry players. The session will also include:

? A mobile campaign case study that delivered 15 times ROI, with a discussion of the mobile platform and its unique features as a way to deliver ad campaigns that are more engaging, interactive and effective than the alternatives
? How the sponsor multiplied an application?s organic install rate 166x using App Store Optimization (ASO - "SEO for the App Stores?), with a reveal of the methodology and helpful tips to help promote any app
? Key elements and components of an effective user engagement and retention strategy

Gilad Bechar, founder/CEO, Moburst

2 p.m.
Staples: Exceeding Customer Expectations In an Omnichannel World
The nation?s No. 1 office supplies retailer is one of the pioneers in mobile commerce and often held up as an example of what to get right with mobile. With its vast footprint of stores supported by ecommerce, mobile marketing and mobile commerce, Staples strives to offer a seamless shopping experiences across channels. In this session, attendees will learn:

? How retailers can differentiate themselves in a world where mobile payments, mobile shopping and integrated channel experiences are becoming the rule rather than the exception 
? How mobile as a medium can provide a true value-add versus what is increasingly becoming business as usual. Customers? expectations are simply outpacing retailers? abilities to keep up. The integration of point-of-sale (POS) systems, buy-in from store associates and fulfillment process is no small order, either
? How retailers can bring these systems together to wow customers and exceed their expectations 

Gwen Murray, mobile marketing lead, Staples

2:45 p.m.
Walgreens: Leveraging Mobile to Redefine Convenience for Omnichannel Customers
The nation?s largest drugstore chain is highly accomplished in enlisting each channel of mobile to funnel traffic and business to other channels, including its store network. What makes Walgreens stand out is its understanding of customer mindset and designing mobile experiences to match those. Hence its success in acquiring one of the largest SMS databases of any retailer nationwide and the popularity of its applications and mobile site. All the way from launching refill from scan more than five years ago on the mobile app to being among the first in the industry to leverage convenient payment solutions such as Apple Pay in the store, Walgreens has been a leader in the retail space when it comes to leveraging mobile technology to drive convenience for its customers. Some of the notable mobile solutions available to Walgreens customers that this session will discuss are:

? Refill from Scan that makes filling prescriptions a breeze
? QuickPrints that make it so much easier for customers to print pictures from their phone and pick them up the same day at any of Walgreens? 8,200-plus stores
? Walgreens? Apple Watch solution that pushes the boundaries of how the retailer can leverage Internet of Things and wearables to provide existing digital services on new form factors
? Apple Pay and loyalty that makes it easier for customers to pay without taking out their physical card or typing in their loyalty number at the checkout counter
? Mobile messaging services that let Walgreens? mobile customers refill prescriptions by just texting with no need for an app

Kartik Subramanian, director of mobile product, APIs and innovation program, Walgreens

3:30 p.m.

3:45 p.m.
Zappos: How Mobile is Propelling Further Growth and Strengthening Customer Ties for the No. 1 Online and Mobile Footwear Retailer
Every organization approaches their customer experience, strategy and governance differently. This session will detail how Zappos extends the exemplary service it is known for to mobile, as well as how the latter plays a part in solidifying customer connections. This session will also offer a deeper dive into:

? What is the significance of mobile in strengthening customer ties?
? How does Zappos integrate its culture and core values into its mobile application?
? How does mobile help in propelling growth for Zappos?

Erika Paman-Mercado, customer loyalty operations supervisor, Zappos Family of Companies

4:30 p.m.
Raffle for Dom Perignon

4:40 p.m.
Sears: Social Commerce and the Mobile Shopping Evolution
Sears is one of the nation?s leading multichannel retailers. As one of the early entrants in the mobile commerce space, it has witnessed the evolution of shopping from a store-based experience to one where mobile influences purchases across all channels, especially bricks-and-mortar.  How Sears integrates trusted communities into the online and mobile shopping experience is the focus of this session. Also discussed will be:

? How Sears leverages mobile technology to build a shopping community for millions of SYW rewards members
? How Sears leverages Instagram for bloggers and social network influencers to curate content and monetize their influence on its end
? How the retailer built an algorithm and used ML approaches to enable better recommendations based on users? interactions with the products
? How Sears streamlines the mobile checkout experience by building a universal shopping cart that allows users to select any items from 60-plus online retailers, add it to a single cart and check out with a single click

Nora Sun, senior director for product and engineering, Sears
Pialy Aditya, vice president of strategy and business development, Sears

5:25 p.m. 
Closing Remarks
Mickey Alam Khan, editor in chief, Mobile Commerce Daily and Mobile Marketer
Emcee: Elsbeth Cloninger, senior vice president for client services, Sumotext

5:30 p.m. ? 6:30 p.m.
Sponsored Networking Cocktails

Hotels in the Lower Manhattan neighborhood:

DoubleTree by Hilton Hotel New York City - Financial District 
8 Stone Street, New York, NY 10004; tel: 212-480-9100
Please click here for the Web site

The Ritz-Carlton Battery Park 
Two West Street, New York, NY 10004; tel: 212-344-0800 
Please click here for the Web site

New York Marriott Downtown 
85 West Street at Albany Street, New York, NY 10006; tel: 212-385-4900
Please click here for the Web site

W New York Downtown 
123 Washington Street (entrance on Albany Street), New York, NY 10006; tel: 646-826-8600 
Please click here for the Web site

Millennium Hilton 
55 Church Street, New York, NY 10007; tel: 212-693-2001 
Please click here for the Web site

Please click here to register for the Mcommerce Summit: State of Mobile Commerce 2016

Napean reserves the right to alter the agenda at any time