IKEA tests in-store mobile checkout, building multichannel innovation
NEW YORK ? An IKEA executive at the Mcommerce Summit: State of Mobile Commerce 2016 revealed that the retailer is testing a mobile program that generates QR codes for the products in customers? carts to speed up checkout, part of an ongoing focus on in-store technology that makes shoppers? lives easier.
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Walmart exec: Mobile-enabled pickup complements bricks-and-mortar footprint
NEW YORK ? A Walmart executive at the Mcommerce Summit: State of Mobile Commerce 2016 highlighted how the retailer?s initial success with mobile-enabled pickup options depended on tapping cross-functional teams and launching before the holiday season.
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Staples adds 100 businesses to Easy System in smart-ordering push
NEW YORK ? A Staples executive at the Mcommerce Summit: State of Mobile Commerce 2016 said the new Easy System smart-ordering platform will soon add an additional 100 businesses as the retailer ramps up efforts to leverage next-generation retail technology such as artificial intelligence.
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Walgreens? mobile solutions give consumers time back, building loyalty
NEW YORK ? A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2016 emphasized the importance of omnichannel experiences, as customers who interact with the retailer through multiple touch points are up to six times more valuable than those who just visit bricks-and-mortar locations.
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