Mcommerce to capture 49pc of online retail sales by 2020: report - Mobile Commerce Daily
Mcommerce to capture 49pc of online retail
sales by 2020: report
As ecommerce sales continue their meteoric growth, mobile is grabbing a larger
market share, with smartphone-enabled purchases set to grow from $122 billion
in 2015 to nearly $319 billion by 2020, according to a new report from Javelin.
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Lowe?s
taps DIY inspiration to drive sales via mobile video
Lowe?s is leveraging a do-it-yourself expert with a large social following in a
new mobile and online series that depicts ways to update a home and includes a
landing page that congregates featured materials and tools available for
purchase.
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Thrillist?s Eat Seeker relishes restaurant
commerce with immersive mobile maps
Thrillist?s new Eat Seeker digital hub is taking on Foursquare and other
location-based platforms by enabling mobile and Web users to interact with an
immersive map, find insider information on local restaurants and save potential
venues to visit later.
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Mobile commerce in review: The virtuous
circle
Merchants should follow Amazon?s lead and build promotional events around their
applications and loyalty programs. Watch this video for the full analysis.
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