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How Sephora?s new Android shopping app expands its education-driven monetization - Mobile Commerce Daily

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How Sephora?s new Android shopping app expands its education-driven monetization
Sephora?s latest mobile offering is an Android application that enables users to shop its inventory, scan products in-store to access how-to tutorials and watch videos, underscoring the beauty giant?s efforts to drive commerce with education-based content.
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Domino?s joins chatbot movement, unveils Facebook Messenger ordering
In an effort to cash in on the chatbot craze and expand its own digital ordering service, Domino?s is now allowing customers to order pizza through a Facebook Messenger chatbot.
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Taco Bell profits off of virtual reality hype with text-to-win giveaway
Thanks to a mobile sweepstakes held in partnership with Sony, Taco Bell customers who purchase a Big Box meal will become eligible to win a PlayStation virtual reality headset by texting in a code found on the packaging.
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