How Sephora?s new Android shopping app expands its education-driven monetization - Mobile Commerce Daily
How Sephora?s new Android shopping app
expands its education-driven monetization
Sephora?s latest mobile offering is an Android application that enables users
to shop its inventory, scan products in-store to access how-to tutorials and
watch videos, underscoring the beauty giant?s efforts to drive commerce with
education-based content.
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Domino?s joins chatbot movement, unveils
Facebook Messenger ordering
In an effort to cash in on the chatbot craze and expand its own digital
ordering service, Domino?s is now allowing customers to order pizza through a
Facebook Messenger chatbot.
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Taco Bell profits off of virtual reality
hype with text-to-win giveaway
Thanks to a mobile sweepstakes held in partnership with Sony, Taco Bell
customers who purchase a Big Box meal will become eligible to win a PlayStation
virtual reality headset by texting in a code found on the packaging.
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