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Mobile Commerce Daily - IKEA uses augmented reality to launch PS furniture collection

Read Mobile Commerce Daily to feed your need for mobile commerce and retail news. See what's featured in today's edition.

IKEA uses augmented reality to launch PS furniture collection
To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.
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ClairMail integrates Visa mobile services into mobile banking platform
Mobile banking and payment services provider ClairMail Inc. has signed a development and deployment agreement with Visa Inc., which claims to be the world?s largest retail electronic payments network.
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ShopSavvy launches mobile payments using PayPal
Big in Japan, the Dallas-based developer of mobile application ShopSavvy, will use PayPal?s new Adaptive Payments APIs for mobile commerce.
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Reebok mobile video campaign approaches 50 percent CTR
Reebok issued a call-to-action via social media sites asking consumers to view a mobile video and enter a sweepstakes by opting in to the brand?s mobile database, achieving close to a 50 percent click-through rate.
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Ad:tech New York roundup: See what you missed
Couldn?t make it out to New York for ad:tech? See pictures from the event and what attendees thought of the show.
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