ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

JCPenney iAd influences holiday shopping behavior via mobile coupons - Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free

JCPenney drives foot traffic via mobile coupons targeting Apple users
Department store chain J. C. Penney Co. is running a mobile campaign across Apple?s iAd network to influence holiday shopping behavior by distributing mobile coupons.
Please click here to read the entire story on Mobile Commerce Daily

True Religion aims for increased sales via mobile app
True Religion is letting savvy shoppers buy its denim and sportswear brand products and view multiple images of each item via an iPhone application.
Please click here to read the entire story on Mobile Commerce Daily

Buy.com taps bar code scanning mobile app to let users compare prices
Buy.com is letting holiday shoppers compare bricks-and-mortar store pricing to online discounts via a bar code scanning and speech recognition mobile application.
Please click here to read the entire story on Mobile Commerce Daily

Motorcycle Superstore revs up mobile commerce initiatives
Online motorcycle accessories retailer Motorcycle Superstore is driving sales of its gear and apparel via a commerce-enabled mobile Web site.
Please click here to read the entire story on Mobile Commerce Daily

How to engage the connected shopper
Retailers and brands must learn how to engage connected shoppers through the entire pre-store, in-store and post-store buying cycle.
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free