T-Mobile adds go2 Media content to mobile deck
Mobile media company go2 Media said that wireless carrier T-Mobile USA Inc. has added links to go2 Media sites onto its t-zones menu.
Through these links, T-Mobile USA Web subscribers can now access go2 Election '08, a mobile news site focused on this year's presidential elections, and the Sports channel which includes coverage of major sports leagues such as the NBA and NFL portals, a golf portal, trivia and ticket information.
"For us this is significant because T-Mobile is one of the largest carriers in the U.S.," said Rob Adler, CEO of go2, Boston.
Also, T-Mobile USA has added links to a custom go2 Local Directory, which offers searches for business listings, movie information and news.
Go2 is currently ranked by Nielsen Mobile as one of the top 20 mobile Web sites in the United States. The company claims to have delivered an estimated 1 billion WAP page views of local content since 2001 to mobile consumers across U.S. carriers.
T-Mobile USA is the U.S. arm of Deutsche Telekom AG's mobile communications business and a wholly owned subsidiary of T-Mobile International.
By the end of the fourth quarter of 2007, an estimated 120 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group. Of that, nearly 28.7 million consumers can be attributed to T-Mobile USA. The company attributes this performance to a technology platform based on GSM.
This is the first in a series of releases for T-Mobile. More go2 sites will be added over the next few months.
"Obviously our effort is to bring new content," Mr. Adler said.
"The biggest part of go2 is local information," he said. "How we can better serve mobile consumers and their local information needs."