Measurement, data and location are top mobile challenges for ad:tech attendees
Mobile Marketer?s Rimma Kats and Luxury Daily?s Erin Shea talked to exhibitors and attendees about the overall impression of the show and what new trends they are noticing. Here is what they had to say, in alphabetical order by company name.
Tatyana Seredyuk, vice president of North America at Cupid, San Francisco
Everyone should move to mobile and mobile is the one of the most important platforms.
Mary Kuch, market development manager at Digimarc, Beaverton, OR
They want something new, they are seeing some of the same things with campaign effectiveness and mobile effectiveness and they are kind of done with that. They want something different.
Laura Chamberlain, marketing coordinator, Fiksu
A lot have been asking me about the pricing model. A lot of people are looking like they want to spend on mobile, which is good for us.
Michelle Turner, chief product officer of mBlox, Sunny Valley, CA
The folks I talked to have been primarily worried about how to use geo-location and possibly using geo-location apps. How to use it effectively and ways to use that, as well as ways for marketers to engage with customers.
Jalal Nasir, CEO of Pixalate, Santa Monica, CA
Measurement, getting analytics. What kind of conversions are happening across the board? Another thing is measuring installs and downloads, since there is no standard procedure of finding out.
Peter Christianson, director of product marketing at Retailigence, Redwood City, CA
I think they are just trying to figure out how mobile works. They understand desktop, but mobile is still a little confusing.
Smit Nebhwani, founder/chief technology officer of Vertoz, India
With mobile, and especially targeting, interactive ads are great. Especially for the user. And gaming and mobile advertising also get good click-throughs.