ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Fandora's Box fantasy football app debuts for iPhone

Marvel Apps LLC has released the first iPhone application for in-season fantasy football news and advice, called Fantasy Football '08 by Fandora's Box.

The application helps fans stay on top of all the injury news, matchup analysis, scores and standings to field their best fantasy football lineup every week. It is available in Apple's iTunes App Store in the Sports and Entertainment categories.

"Our strategy is to deliver mobile fantasy football products that help players win games," said Bill Leisenring, president of Marvel Apps, Tecumseh, MI. "The Fantasy Football '08 product will be integrated with in an update planned for early October and is integral in building the Fandora's Box brand."

In addition to providing player and team news, scores, game recaps and player injury updates, you will also receive fantasy advice.

The fantasy football advice consists of weekly recaps, waiver wire and start/sit suggestions, detailed matchup analysis, game weather reports, daily injury updates and other editorial content.

This application is powered by content from PA SportsTicker, The Sports Xchange and Fandora's Box.

Marvel Apps is planning on adding more content based on customer feedback in an update of Fandora's Box planned for early October.

Fantasy Football '08 by Fandora's Box works on both the iPhone and iPod touch and is available today in Apple's App Store in the Sports and Entertainment categories.

Currently Fantasy Football '08 is limited to the iPhone, but there are plans for expansion to other platforms next season.

Marvel Apps is also offering the Fantasy Football Advisor product.

The service provides live player stats alerts to consumers' mobile phone via SMS for scores, yardage milestones and final game stats for fantasy football players.

The Fantasy Football Advisor service is less than $1 a week and is free for the month of September.

Also included in the Fantasy Football Advisor are three weekly emails featuring a recap on Tuesday, a preview on Friday and a game-day update on Sunday, with game weather and the latest player and injury news.

The Fantasy Football Advisor works with any SMS-enabled handset and does not require an iPhone.

The Fandora's Box franchise also consists of the currently available Fandora's Box 2008 Summer Games iPhone application, College Football '08 by Fandora's Box for iPhone, which is in final beta testing, and a Web site of the same name at

The site is the place for fans to go inside to get news, forums and other information about their favorite players and teams.

The site launched officially on Monday.

Fandora's Box is a take-off on the Greek myth of Pandora.

Hope is the fuel of sports fans everywhere and it resides inside Fandora's Box.

Marvel Apps plans to monetize the iPhone app with mobile advertising.

"Advertising is planned for both applications and we are seeking sponsors at this time," Mr. Leisenring said. "In only three days in Apple's App Store, Fantasy Football '08 cracked the Top 10 most popular sports applications and we expect that to keep rising."

Marvel Apps is getting the word out about Fandora's Box with multi-channel marketing tactics.

"We have launched with press releases, a word-of-mouth campaign, Facebook and Google advertising, as well as some other planned Internet advertising," Mr. Leisenring said. "Apple's App Store provides distribution and great marketing as well."