Lingerie Football League goes mobile
Fox Mobile Distribution has signed an exclusive agreement with the Lingerie Football League to offer mobile content related to the inaugural season on Jamster.
Under the agreement, Fox also obtains the exclusive rights to distribute content on-deck through carriers. Jamster, known as Jamba in some countries, delivers mobile content to consumers in 38 countries.
The Lingerie Football League was born from the hugely successful Super Bowl halftime alternative, the Lingerie Bowl, which has become a staple of Super Bowl Sunday festivities for millions.
The Lingerie Football League is set to kick-off September 2009, with ten franchises competing through a 20-week season, featuring some of the country's most athletic and beautiful women playing 7-on-7 tackle football set in top arenas and stadiums.
The games will be played on Friday nights in a high-energy atmosphere of true Fantasy Football culminating with the annual Lingerie Bowl, Feb. 7, 2010, at Bank Atlantic Center in Miami, FL.
The content that's made accessible via mobile through this partnership includes wallpapers, video clips and interviews as well as behind-the-scenes footage.
New content and applications will be continuously updated on Jamster throughout the season.
Fans can also get exclusive content related to the Lingerie Football League mini-camps and practices, which begin in April.
So what does Fox bring to the table?
Fox has a global reach to over one billion consumers and one of the world's leading distributors of mobile entertainment.
The company claims to deliver more mobile entertainment content than anyone else, providing consumers what they want, when and where they want it in 38 countries on six continents and in over 20 languages.
Mobile entertainment is the bright spot of our current economical crisis. Despite the economic slowdown, mobile consumers continue to show tremendous interest in mobile entertainment.