Yahoo is extending its brand even further into the mobile channel with three new applications, including one for its popular photosharing site, Flickr.

Launching along with the Flickr iPhone application are BlackBerry and iPhone applications for Yahoo Finance and Yahoo Fantasy Football. All of the applications are free to download.

?The strategy is to extend the great experiences offered by the existing properties to mobile, allowing users to access the sites while they are on the go or when they are not in front of their PC,? said Sandeep Gupta, senior director of mobile applications at Yahoo, Sunnyvale, CA.

Yahoo provides Internet services worldwide including its search engine, email portal, news site, mapping and video services.

The Flickr application allows users to upload, share and tag photos and videos while maintaining a presence in the Flickr community. Flickr also has a mobile site at http://m.flickr.com.

The new application allows users to take a photo on their iPhone and upload and tag it on the go. Also featured in the new application is the user's photo stream where one can view their own photos and share them with friends via email.

Users can also view their contacts? photos, comment them and mark them as favorites.

The Recent feature allows users to view current activity from their contacts.

Users can also search photos by subject, people and places. Location-based services allow users to geo-tag photos before uploading.

The Yahoo Finance application for the iPhone, iPod touch and BlackBerry Bold, Tour and 8900 brings users markets, stories and analysis right to their smartphone. Yahoo Finance also has a mobile site at http://m.yahoo.com/finance.

Features of Yahoo Finance include access to the top financial news stories, personalized portfolios and streaming video from Yahoo?s Tech Ticker.

Yahoo?s Fantasy Football application is targeting the 30 million fantasy football users with its new iPhone and BlackBerry Bold, Tour and 8900 series applications. A mobile Web site is available at http://m.yahoo.com/fantasy.

On the new application users can directly manage their team, add and drop players, view matchups, standings and player stats, get live scoring and get news and advice.

Mr. Gupta said Yahoo hopes the applications have a broad appeal across demographics.

?With Flickr it?s a wide spectrum looking at teens to early 20s into the pro photographer range in their 30s and 40s,? Mr. Gupta said. ?While with the Finance app we?re targeting business people, news people and the higher ups. For Fantasy Football it?s the sports nut, younger people.?

Currently Fantasy Football is being supported by Toyota while the Flickr and Finance applications are not ad-supported.

Yahoo is depending primarily on word of mouth to market the new applications, which were developed in hopes of extending the brands.

?We expect there to be new mobile users who will download the apps, as people realize that they can get the information they want?be it finance, photo sharing or fantasy football?on their mobile device,? Mr. Gupta said.