Sara Lee is promoting healthy choices via its mobile site that features tips and recipes that let consumers lead healthier lifestyles.

The mobile site is targeted for Hispanic mothers who can choose meal plans for their families. Users can also sign up to receive SMS alerts to win free products from the company.

?We went mobile to be more available to the everyday woman that is busy,? said Chef Ana Garcia, spokeswoman for Sara Lee, Downers Grove, IL.

?We wanted to make it available in your hand and at any moment ? while taking your kids to school, shopping,? she said.

Healthy mobile
The Sara Lee mobile site features Latin-inspired recipes and tips for Hispanic moms to make mealtime more nutritious.

Sara Lee recipe on the mobile site

Consumers can opt-in to receive monthly SMS alerts with suggestions on how to pair selected products from a variety of brands.

When consumers opt-in, they have the chance to enter a sweepstakes to win a one-year supply of Sara Lee brands, including Jimmy Dean breakfast bowls and sandwiches, Hillshire Farm lunchmeats and Ball Park franks.

Consumers can opt-in by visiting http://mas.saralee.com on their mobile device.

Another Sara Lee recipe on the mobile site

?The point of the site is to give women in particular tips on how to live more healthy,? Ms. Garcia said. ?There are tips on how to jumpstart your physical activity and how to cook better and healthier.?

The recipes on the mobile site are going to be changed every two weeks.

Sara Lee mobile site options

?Mobile is important,? Ms. Garcia said. ?Nowadays, it?s super important.

?If you don?t have a mobile phone, where are you?? she said.