Mortech, a mortgage technology provider, has mobilized its Marksman Mobile platform, letting loan officers access CRM applications and product and pricing engines on their mobile phones.

Loan officers will have instant access to their Marksman account via any Web-enabled mobile phone. The application's navigation and interface lets users access software without any programming, set-up or maintenance.

"Marksman is a program used by mortgage lenders to come up with pricing and stay in contact with their consumer and even make sure that the consumer is eligible for what the loan officer is offering," said Don Kracl, president of Mortech, Lincoln, NE.

"Loan officers are always on the go and in order to offer consumers mortgages they need to have between 300 and 400 pieces of information readily available," he said. "Mobilizing Marksman makes it possible for loan officers to work remotely and connect to their prospects while on-the-go."

Marksman Mobile enables users to log into their unique Marksman accounts via a Web-enabled device, giving lenders and loan officers the ability to access rates, product and pricing information in real-time and immediately respond to business critical data.

Reducing the time it takes to access customer data and responding to prospects is essential to successful lenders.

Marksman Mobile is designed to provide mortgage professionals accurate and reliable information to support that success.

The application gives officers instant rate, eligibility and product information in real-time.

Additionally, loan offers get immediate accurate mortgage data through a seamless lending experience.

"The current market has made it increasingly difficult for lenders to close deals," Mr. Kracl said.

"With heightened regulations and weary buyers, our customers are looking for ways to increase close ratios and cut costs," he said. "This new platform enables our users to keep a close on eye on the market and increase sales via a cell phone."