Mobile game developer Greystripe revealed that of its 65 million game downloads worldwide, 75 percent are from people ages 18-34.

Analyzing its database of users, Greystripe composed a report for marketers that includes consumer insights, demographics and click-through rates. The results provide an interesting inside look into the advertising potential within mobile games.

"This report is essentially helping marketers understand the mobile gamer as a consumer," said Michael Chang, CEO of Greystripe, San Fransisco. "The report allows marketers to see how consumers react to in-game ads."

The report shows some obvious advantages to advertisers.

For example, about 90 percent of the consumers exposed to advertisements on the Greystripe network have the power to make purchasing decisions for their families.

Also, Greystripe's ads have an average click-through rate of 10.1 percent worldwide.

"Really understanding mobile game-playing consumers helps advertisers improve the user experience," Mr. Chang said.

"Advertisers can target their messages better and allow distribution partners to provide the types of games that users really want," he said.

The study found that users play each game, on average, 1.9 times per day. Each game play is an average of 8.8 minutes long. Every game is played, on average, for a total of 66 minutes.

Also, 200,000 unique users play Greystripe games daily and they are played for a total of 3,270,100 minutes.

Based on measured game plays, the most popular game genre is puzzle, followed by action, arcade, adventure and mobile pets.

As part of this study, Dynamic Logic surveyed 645 consumers on behalf of Greystripe on their diet soda consumption, movie-going frequency and their vehicle purchase preferences.

The outcome of these questions showed that game players are very open to be surveyed.

"We were impressed with how open users were to answering our questions," Mr. Chang said.

"We have a very targeted demographic and the effectiveness is very high."

Greystripe gamers can play any of its 800-plus games for free. Users are asked to watch two ads before and after game play. Its ad-supported mobile games and applications distribution platform AdWrap lets advertisers communicate their brand message to a unique mobile audience.

"By amassing our user data, we are able to continue moving towards our two main goals: creating both the most engaging brand advertising experience and an amazing player experience all the way from download to game play," Mr. Chang said.

"The more we know about our users, the more we can do to ensure that they are having fun with our publishers' games," he said.