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Hooters chain takes calendar girls mobile

The girls of the Hooters restaurant chain have finally made their way to mobile.

Hooters of America Inc. now has a mobile game which was developed by Movaya and is available in the iPhone application store for $1.99. The game allows players to assemble tiles in order to create images of bikini-clad girls from the Hooters Calendar.

"Hooters Calendar has been a longtime partner of Movaya's," said Phil Yerkes, CEO of Movaya, Seattle. "Movaya powers their wallpaper store on and we are excited to partner with them on this project.

"The game took us a few months to develop and Movaya is acting as the publisher as well," he said.

Hooters is the Atlanta-based operator and franchiser of over 445 Hooters locations in 43 states. The casual beach-theme establishments feature Oldies jukebox music, sports on television and a menu that includes seafood, sandwiches, salads and spicy chicken wings.

The Hooters Calendar girls aren't models. They are actual employees at Hooters restaurants around the world.

The game is centered on the girls in the Hooters Calendar. It has three levels of difficulty and leverages the iPhone's accelerometer, letting players shake the phone to reshuffle tiles.

The game is based on the classic puzzle tile game -- slide the tiles by tapping the touch screen to rearrange the pictures to see one's favorite Hooters Calendar girls.

There are 60 levels featuring Hooters Calendar girls.

Also, users can personalize their phone with images of the girls. Users are allowed to save solved pictures to their phones and use them as wallpaper.

Movaya will be adding additional components to the game in the coming weeks including new pictures and leader-board functionality.

The mobile game developer is requesting that iPhone users give the game a try and give their feedback.

Mr. Yerkes said that the price for the application is a good one because Hooters Calendar wallpapers typically sell for $2 through carrier stores.

Hooters is not the only large corporation extending its brand to the iPhone.

Companies such as Conde Nast's, fashion powerhouse Chloe and even The Weather Channel have moved to the iPhone in hopes of tapping young, tech-savvy mobile users.

"The beautiful girls of Hooters Calendar combined with the touch screen capabilities of the iPhone and iPod Touch make this game incredibly fun," Mr. Yerkes said.