Google optimizes News site for more smartphones

Google has unveiled a new Google News offering for Apple?s iPhone, Google?s Android and Palm Pre users in a play to boost mobile advertising revenue.

Google already offers a mobile-optimized version of Google News for other phones, such as RIM?s BlackBerry, Microsoft?s Windows Mobile and Nokia?s S60, and more updates will be coming to those in the near future. Google News for mobile is now available in 29 languages and 70 editions.

?At Google, we are committed to giving you a consistent user experience across products and devices, and we really value the feedback you've given us about Google News for mobile,? said Ankit "Chunky" Gupta and Alok Goel of the mobile news team at Google, Mountain View, CA, in a blog post.

?This new version provides the same richness and personalization on your phone as Google News provides on desktop,? they said.

Google Inc. recently signed a game-changing agreement to acquire mobile ad network AdMob for $750 million in stock in a move that validates mobile advertising as an effective marketing medium (see story).

Just over a year ago, Google launched the Google Earth application for Apple's iPhone and iPod touch, and now the company has launched version 2.0 (see story).

Mobile news
Consumers can access the newly optimized Google News site at http://news.google.com on mobile phones with a Web browser to catch up on news anytime and anywhere.

Visitors to the site can leave feedback in Google?s Help Center.

The personalization settings of existing Google News readers on desktop PCs will also be honored in this mobile version.

?Our new homepage displays more stories, sources and images while keeping a familiar look and feel,? Mr. Gupta said. ?Also, you can now reach your favorite sections, discover new ones, find articles and play videos in fewer clicks.?