The Associated Press and impreMedia have partnered to distribute the Hispanic multiplatform news and information company?s Spanish-language content over the multimedia news portal AP Mobile.

ImpreMedia content will be featured on the ?AP Mobile Noticías en Español? channel, which is available to consumers in the United States who want their international, national and high-level local news in Spanish. Procter & Gamble?s CoverGirl cosmetics is among the brands that have run Spanish-language ads on AP Mobile.

?This partnership is part of a broader international strategy where we have excellent international and national-level news content,? said Jane Seagrave, vice president of global product development at the AP, New York. ?We?re partnering with what we believe to be best-in-class news providers to round out the offering, and in this case, these are U.S.-based newspapers with Spanish-language news content.

?The AP Mobile product is an aggregation of news from the AP and news from local member newspapers, broadcasters and other authoritative journalism sources,? she said. ?We provide news that is relevant to consumers locally, nationally and internationally.

?ImpreMedia has a broad-based footprint of content related to the Spanish-speaking Hispanic market in the U.S. and matches up well with our coverage of the world for Hispanic audiences.?

Developed by The Associated Press, AP Mobile is a multimedia news portal. More than 1.5 million registered mobile news fans currently use AP Mobile.

Initially launched in May 2008 as a mobile WAP site at http://www.apnews.com, AP Mobile now offers consumers anytime access to AP's own worldwide coverage of international and local breaking news, sports, entertainment, politics and business, as well as content from more than 1,000 AP members and third-party sources.

ImpreMedia claims to be the No. 1 Hispanic news and information company in the United States in online and print.

ImpreMedia's multiplatform offerings now include mobile and encompass 27 properties, including the portal at http://www.impre.com and its McClatchy partners.

The company claims that 30 percent of all U.S. Hispanic adults use an impreMedia product.

The company is also claims to be the nation's largest Hispanic newspaper publisher with newspapers in the top seven U.S. Hispanic markets, reaching 16 markets total that represent 63 percent of the U.S. Hispanic population.

Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York.

According to impreMedia, there are between 45 and 47 million Hispanics in the U.S., and between 27 and 30 million prefer to read the news in Spanish.

Out of the 23 million Hispanics that access the Web, more than 15 million prefer that the content is in Spanish.

AP Mobile en Español
Through this content distribution deal, AP Mobile's customers will be able to access impreMedia's Spanish-language content as it relates to their geographical area.

Customers can receive content anytime and anywhere from impreMedia?s network, including El Diario La Prensa in New York, La Raza in Chicago and La Opinion in Los Angeles.

AP Mobile is a mobile application designed specifically for market-leading smartphones.

First-time users configure their location settings to receive local news content.

Users can also customize homepage categories, use content ratings, share and save articles on their mobile devices and choose their language preference.

AP Mobile Noticías en Español is available across all AP Mobile outlets, including the WAP site and applications optimized for smartphones such as iPhone and BlackBerry.

A few weeks ago, AP announced plans to launch AP Mobile América Latina, a multimedia wireless news portal that expands the popular AP Mobile news network to consumers throughout the Americas.

Earlier this year, AP entered the international market with the development of French and English-language versions of The Canadian Press Mobile.

Following that, the AP Mobile team launched AP Mobile Noticías en Español featuring U.S. Spanish-language news in two versions?as a dedicated news category channel on many of its AP Mobile applications and as a standalone client application available for download in RIM?s BlackBerry App World.

?We?re probably the largest producer of information in Spanish in the U.S., and we work very closely with the AP?we love their concept,? said Arturo Duran, CEO of impreMedia Digital, New York. ?The AP Mobile application on BlackBerry and iPhone?it?s beautiful.

?We?re looking to expand the distribution of our content to other channels, in AOL, in other newspapers, we have a presence in MySpace and we launched SMS initiatives with 4Info last year,? he said. ?Hispanics don?t do print coupons, but we love mobile coupons, so we launched WAP portals with Kargo and we needed a partner that was dedicated to news.?

New York-based El Diario La Prensa has been a member of the AP since its inception 97 years ago.

?We?re a member of the AP, and they needed a partner to bring extra content in Spanish to serve the Hispanic community with news delivered to smartphones, which is a great use of our local newspaper brands,? Mr. Duran said. ?The ability to target is part of the beauty of mobile?it?s all about location.

?This gives the AP the opportunity to deliver great Spanish-language news in L.A., New York, Chicago, etcetera,? he said. ?This is the new and emerging media, and we have to be on the front line, because if not, it?s going to cost us a lot to catch up.?