StevenPr has added a new SMS tool to it suite of marketing services to help brands reach out to their target audience.

The marketing firm will help its clients in the medical, technology, real estate, fashion, hospitality and green industries build effective, results-driven mobile campaigns through the use of SMS technology.

"SMS marketing is designed to generate an immediate response from customers and generate heightened interest for a particular product, brand or message," said Joshua Pourgol, cofounder of Steven Public Relations, Beverly Hills, CA. "More than 80 percent of cell phone users carry their phone all the time, which means text messages are more likely to be read and in some cases responded to.

"SMS can be a powerful marketing tool and a valuable addition to other services available from StevenPR," he said. "Text alerts are an effective way to reach out to a company's target market in a fresh, innovative way.

"E-mail newsletters, print advertising and traditional methods still work, but harnessing the power of text messaging and online networking can give a company a competitive edge."

In addition to SMS marketing strategies, StevenPr offers public relations services such as press release distribution, video advertising and online marketing services.

Mr. Pourgol said that SMS marketing is ideal for both large and small businesses and can be particularly effective for companies struggling in a competitive marketplace.

In order to maintain a variety of clients, direct mail, email, and press releases can be used in conjunction with SMS. Not everyone is tech-savvy.

SMS technology is unique in that it allows companies to deliver simple, targeted messages to their customer base. This can potentially help increase sales revenue, improve customer loyalty and build brand recognition." Mr. Pourgol said.

"We are rolling out several unique strategies and innovative programs to make the most of SMS marketing," Mr. Pourgol said. "SMS marketing will enable thousands of companies to harness the power of text messaging and use it to their advantage.

"Adding SMS marketing to our suite of services helps us create compelling and effective marketing programs for our clients, and the types of strategies that generate the results they want and need," he said.