Txtstation Mobile Marketing has signed an agreement with ANC Sports Enterprises to provide real-time mobile phone texting to ribbon boards and video screens in collegiate and professional sports venues.

The new relationship provides teams and stadium owners using ANC's digital signage systems with the option of using Txtstation's real-time texting for voting and other text to screen applications. The Txtstation service feeds real-time data through ANC's patent-pending VisionSOFT operating system to display the voting results and text messages instantaneously on video screens, ribbon boards, or the DLP Courtside Digital Signage System.

"The strategy behind this is to engage and interact with consumers while they are at sports venues," said Michael Falato, vice president of sales and business development at Txtstation. "Sports teams and venues can prompt consumers to opt-in for concession and ticket deals, which can boost sales.

"Also having this database of names can be useful for future marketing initiatives," Mr. Falato said.

ANC is a leader in the sports venue signage market through innovative software applications and state-of-the-art digital displays.

The calls to action are promoted on the boards, encouraging fans to take out their mobile phones, vote by sending a text message and view their results as they appear in real time.

The Txtstation Mobile service will allow fans to directly interact with each other and corporate partners through various mobile text-to-screen applications such as polling the game's Most Valuable Player, best defensive play, or even sending personal messages to be displayed on the screen.

The Txtstation Mobile Marketing platform will be immediately available to all ANC partner venues.
Txtstation averages anywhere from a 3 to 15 percent response rate inside of stadiums and sports arenas.

Txtstation has also worked with CBS for the NFL Today Show on their interactive feature called "Crunch Time." Fans were able to interact with host of the show.

The company is also working CBS College Sports. Txtstation is asking the audience questions having to do with games. Viewers are able to text in their opinions.

"Fans are always eager to have their say," Mr. Falato said. "Teams and arenas want to engage fans and mobile marketing lets them do so.

"With the text-to-screen initiatives, it really comes down to building a database of consumers interested in hearing from the stadium and/or its sponsor partners," he said.