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Mobile Web content grows sevenfold: dotMobi

A new study from dotMobi shows that mobile Web content creation continues to explode.

DotMobi has seen a sevenfold growth in the number of mobile Web sites in the past year, proving that a revolution in mobile content availability is at hand. When dotMobi first performed this study a year ago, 150,000 mobile Web sites were available.

The company now counts about 1.1 million mobile site addresses in the world. This means that approximately 0.8 percent of domains have mobile-friendly content.

Given the strong growth of the mobile Web in the past year and the rapidly evolving sophistication of mobile technologies, a similar -- or even faster -- long-term deployment of mobile content is likely compared to that of the wired Web a decade ago.

Of the 1.1 million global entry points used by content creators, the .mobi domain is the preferred entry point for sites that use a single naming convention, according to the study.

The ".mobi" domain is used on 23 percent of addresses.

Site owners and consumers need a single naming convention to resolve the market confusion in finding mobile content that works on all phones, not just high-end smartphones or iPhones, the study implies.

The "/wap" identifier, which is used primarily by "legacy" sites from the initial WAP era earlier this decade, represents 22 percent of all mobile-friendly Internet addresses.

Given that WAP is entering its sunset phase as a technology, this 22 percent figure is likely to shrink in the coming year, according to dotMobi.

Other mobile content identifiers include: "/m" (13 percent), "/wap." (10 percent), "mobile." (5 percent), "m." (5 percent) and "/pda" (3 percent). Less frequently used are "pda.", "/forum", "/mobile" and "/wireless".

Also popular is the use of device detection to automatically present mobile content. Device-aware sites currently represent 14 percent of all mobile-friendly sites.

DotMobi was not surprised in terms of the growth of mobile Web content on a global basis.

The growing use of the only ICANN-approved convention to identify that content -- the .mobi domain -- proves that content owners are anxious to make sure their customers know that their mobile sites will work on any phone anywhere in the world.