With the flood of applications since the launch of the iPhone 3G, how can a company ensure that word will spread about its widget?

Sonic Boom has figured out a way. The mobile entertainment company is using social network Facebook to drive use of its Tattoo Shop mobile application.

"We are trying to get people to get the Tattoo Shop application onto their phone," said David Danon, CEO of Sonic Boom. "What better way to do that than let people get a taste of it first."

The company is letting Facebook subscribers play the game online for free and then prompting them to download it for their phone.

The Tattoo Shop application on Facebook is being promoted with all the major carriers as an on-deck application.

The Tattoo Shop enables users to create mobile tattoos. It was voted the No. 1 recently-added Facebook widget and was No. 1 in activity as well, according to Adonomics, a Facebook analytics service.

Basically, Sonic will be leveraging Tattoo Shop on Facebook to promote and market the mobile version on the carriers' networks. It will also maximize traffic for carrier deck applications.

Sonic Boom is a mobile entertainment developer and publisher that has built community-based, personalized mobile experiences through carriers and online portals.

The company's proprietary technology and its creative development and licensing focus have spawned such products as ToneMaker, Name That Tune, Tattoo Shop, Wallpaper Maker, Name That Movie and Graffiti Writer.

Sonic Boom will also soon launch the first iPhone ring tonemaker application -- ToneMaker with Voice.
ToneMaker has been a popular on-deck application. It was recently upgraded.

"Sonic is trying to connect mobile entertainment with social networks," Mr. Danon said. "Social networks like facebook just happen to be great vehicles to get people to use these on their phones.

"They are a bridge to get the word out," he said.

Mr. Danon said that Facebook is responsible for bringing life back into a stagnant Web.

"In the end we have thought of a way to make it much easier for people to find out about all the cool stuff they can get on their phone," Mr. Danon said.

"We are making money through the wireless app, but social networks are helping us do that," he said.