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FusionOne partners with content providers

FusionOne has teamed with six content providers to give mobile users more multimedia applications, new technology, gaming, videos and caller ID services.

The mobile phone back-up service provider has partnered with FunMobility, Hands-On Mobile, Digital Chocolate, Viva Vision, and Cequint.

"When people switch phones they rarely repurchase and redownload their old applications," said Mohan Sadashiva, senior vice president of Marketing for FusionOne, San Jose, CA. "FusionOne has a set of services to solve this particular problem for the consumer.

"This particular service, the Mobile Content Transfer solution, specifically addresses purchased and licensed content," he said.

FusionOne offers mobile phone subscribers advanced capabilities for their licensed content.

Hands-On Mobile is a mobile technology company that develops and publishes mobile entertainment. Digital Chocolate is an original mobile games and software developer.

Viva Vision produces entertainment applications and content for mobile slideshows, video on demand and live video. Cequint provides technology that enables Caller ID services for wireless carriers.

FunMobility delivers mobile entertainment and multimedia applications that enable consumers to share and post mobile photos, videos, music, graphics and slideshows.

With these new partnerships, mobile phone subscribers can move licensed content from these companies from one mobile device to another using FusionOne's Mobile Content Transfer services.

As a result, content providers can preserve and extend existing relationships with subscribers independent of the mobile device.

This also keeps subscribers from having to remember to repurchase and redownload applications from their previous phone.

The vast majority of licensed content does not follow mobile phone subscribers when they purchase a new phone.

Results from a recent survey by FusionOne indicate that 13 percent of mobile phone subscribers repurchase their licensed content when they change phones.

With FusionOne's Mobile Content Transfer service, consumers change to a new phone, they are presented with the set of applications and licensed content they previously owned, and they can pick and choose which ones they would like to carry forward to their new phone.

"Today there is no system or process in place to arbritrate digital rights for mobile content transfer -- F1 aims to address this with its Content Transfer Solution and partner network," Mr. Sadashiva said.