Unity Mobile has launched a mobile service to help brands reach and monetize the mobile channel.

The mobile channel delivers businesses the fastest and most economical way to develop an additional customer channel with a penetration rate of more than 80 percent in the U.S. market. Starting today, Unity Mobile lets any business try the service and see how easy it is with a 30-day free trial.

"Unity launched in January and we are helping brands make apps, mobile sites and SMS campaigns through one single Web-based service," said Daniel West, CEO of Unity, St. Petersburg, FL. "The service has gained a lot of traction, with hundreds of brands already using it to deploy mobile marketing activities."

Shabby Apple is one of the brands currently using the service.

Unity Mobile claims it makes mobile publishing easy for anyone.

Organizations can be mobile in a day. Unity provides brand with the tools to create new sites quickly and easily.

Many businesses use video or photos on their Web sites. Now, they can easily extend rich media to their mobile services with Unity's integrated media management and transcoding service.

Upload the content and it's configured to work on any device that supports media.

Using Unity's fully integrated SMS campaign manager, businesses can easily engage in regular interactive text communications with their constituencies. They can also include store locations and maps, or even video and audio communications.

Just as on the Web, companies can extend purchasing opportunities directly to their customers.

Whether services or products, mobile subscribers can safely and confidently buy goods or services wherever they are.

Businesses can extend their transactional range, offering customers more opportunities to make purchases.

The service's high-performance, real-time analytics enable publishers to review data on many layers -- from individual users to platform and groups.

"We are offering all businesses the most cost-effective solution to enter the rapidly growing mobile channel -- one that delivers enormous business value, is highly measurable, and extremely cost effective," Mr. West said. "We recognized that mobile would follow the same innovation path as web services and we set out to make going mobile accessible for any organization by offering a high value, technology-backed service that is flexible and scalable."

The size of the mobile market continues to grow, offering businesses a large audience that is experiencing the Internet and applications. In 2009, analyst firm ABI expects mobile subscriptions to reach 4.3 billion and, by 2013, reach almost 5.4 billion.

"Our strategy is to create a very innovative mobile services solution that ties right to existing Web operations," Mr. West said. "The service attacks four barriers: time, cost, access to audience and ease of use."