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Mobile marketing week in review: Finding the right context

Author

Chantal Tode
While Snapchat and Facebook continue to find new ways to put brand content front and center, the bigger news of late is the significant gains in contextual marketing ? an area where marketers have struggled ? that address users? needs in one-to-one, relevant and permission-based ways. Watch this video for the full analysis.

Week in review
Chantal Tode is senior editor on Mobile Marketer, New York