AccuWeather.com and Rhythm NewMedia said that AccuWeather.com forecast videos are now included in Rhythm's range of ad-supported mobile content.

Rhythm media will now be running pre- and post-roll ads in local forecasts for more than 100 cities, regional forecasts, national forecasts and in breaking severe weather videos. AccuWeather.com forecasting videos will be offered in two-minute segments.

"Essentially we are big believers that ad-supported services will drive the use of mobile," said Justin Roberti, communications director of AccuWeather.com. "Our goal is to reach every user, wherever they are, however they want."

Rhythm delivers a targeted and personalized video ad before the AccuWeather video content based on demographic data collected. Rhythm both sells and serves these video ads. Its in-line brand awareness research system is used for measuring customer satisfaction and ad effectiveness.

In addition to targeting by demographic data, advertisers can also specify frequency caps to help prevent waste.

"The arch of the mobile Web is mobile video especially with game-changing phones like the iPhone," Mr. Roberti said.

"People have become more visual and AccuWeather is in a good position to provide this type of content," he said. "This is a great way for us to expand reach."