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JCPenney CEO?s departure highlights challenges dept. stores face with in-store mobile
CEO Ron Johnson?s departure from JCPenney is a cautionary tale for retailers about how moving forward quickly with a mobile in-store strategy will not necessarily drive sales if all the other pieces are not in place.
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Walmart exec: Our biggest mobile opportunity is connecting with in-store customers
SAN FRANCISCO ? A Walmart executive at the ad:tech 2013 conference said that mobile helps build loyalty between the company and its customers and opens an array of opportunities to deliver a unique shopping experience.
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Michaels builds SMS database through Earth Day donations
Crafts retailer Michaels is leveraging SMS to not only drive donations for an Earth Day-themed campaign but also increase its number of opted-in consumers.
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Pinkberry drives in-store product launch trial via mobile advertising
Frozen yogurt chain Pinkberry is delivering mobile coupons to encourage consumers to try a new Greek yogurt product via a location-based advertising campaign.
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Home Depot prompts app downloads, mobile traffic with advertising
Home Depot is running several sets of mobile advertising creatives that encourage consumers to either download the company?s application or shop from their handsets.
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