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Mobile commerce poised to break records again this holiday season
Mobile commerce broke numerous records during the 2012 holiday shopping season and is well positioned for a repeat performance this year, thanks to the growing number of consumers who own a smartphone as well as increasingly sophisticated mobile retail strategies.
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40pc of smaller merchants are using mobile credit card readers
In a sign that mobile payments are gaining significant traction with small and mid-sized merchants, 40 percent of these businesses report accepting payments at the point of sale via a mobile credit card reader attached to a smartphone or tablet, according to a new report from BIA/Kelsey.
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Friendly?s ensures a relevant menu with new mobile menu testing platform
Restaurant chain Friendly?s is using a new mobile survey platform so it can speed up the process for adding new items to the menu that customers want.
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Yogurtland spices up Looney Tunes summer promotion with QR codes
Frozen yogurt company Yogurtland is releasing its next Looney Tunes-inspired flavor in its summer series and letting consumers earn free yogurt via the company?s mobile application and QR codes.
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