Publications Travel + Leisure and Gothamist are ramping up mobile reader engagement by embedding a mapping system within certain stories on mobile to create a more comprehensive experience. 

The media brands are hoping to build more compelling stories for their readers, to leave a lasting impression and further assistance with helpful content such as providing a direct link to the best places to eat for lunch. The publications are partnering with Citymaps, to create and embed native interactive maps within its content. 

Citymaps provides users to the ability to create their own maps featuring a variety places for various categories to share with friends or keep as reference. Publications such as Travel + Leisure and Gothamist are tapping into its ability to bring that experience onto their native content platforms. 

For instance, the Gothamist?s article Where To Get The Best Lunch In Midtown West, which fits the category of typical story from the publication, however the content also includes an interactive map which creates a guide to all the restaurants mentioned. Users can click on the particular restaurant they are interested in to get more information and directions to get there from individuals? locations. 

Readers who would like to save these maps for future reference can add the content to the My Maps feature within Citymaps? platforms, on a mobile application or on its Web site. 

Travel + Leisure has a bevvy of articles featuring the maps as well such as a comprehensive guide to the best bakeries around the world. The map provides users with a list of the bakery locations, as well as directions, contact information, reviews and photos. 

To learn more information about a particular location, users click on the name, which will bring them to a page dedicated to the spot. From there users can click on add to map, to add the location to their on lists or click on get directions for step-by-step instructions. 

Mobile has been a big disruption in the publication industry, shifting the field into a fully interactive experience for consumers. Media brands such as Travel + Leisure and Gothamist are continually looking for methods to create a more in depth experiences for users, and Citymaps are its latest addition. 

The ability to fully immersive a reader into media content can make a huge difference, and provides a more effective reading experience. For users interested in the material published by Travel + Leisure and Gothamist, it is much more convenient and informative with a program such as Citymaps and other mobile-pushes which provide further details and experiences for readers. 

With media brands moving towards more immersive experiences, CBS plugged its content into new areas via its updated Radio News mobile app, which enables users to connect their devices to in-vehicle Android Auto infotainment systems for easy listening while driving (see more). 

Also, business and financial publisher Bloomberg was an early supporter of Apple?s new iPad Pro tablet with an app that merges desktop-quality CPU performance with new multitasking features and Apple Pencil functionality (see more). 

"Citymaps website and map embeds are fully optimized for mobile, providing visitors with an appropriate and intuitive user experience, allowing them to access information rapidly to make decisions on the fly," Mr. Cohen said. "People like your brand more when you offer a satisfying mobile experience and they are more likely to return to your website later on a desktop. 

"90 percent of people report moving between devices, or multi-screening, to accomplish a task," he said. "When your mobile experience is optimized for functionality and consistency it fosters trust and affinity with users."