ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Can Target discourage price comparison shopping? - Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free

Can Target discourage price comparison shopping?
With price comparison shopping increasingly popular these days, Target wants to discourage its customers from engaging in this activity by asking vendors to support in-store purchases with exclusive merchandise and better prices.
Please click here to read the entire story on Mobile Commerce Daily

Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts
The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce?s progress over the holidays, lessons learned, left-field surprises and best practice for 2012.
Please click here to read the entire story on Mobile Commerce Daily

Office Depot is latest retailer to test PayPal?s POS
Office Depot is the latest big box retailer to test PayPal?s point-of-sale that lets shoppers pay for in-store purchases by typing in their mobile phone number and a PIN.
Please click here to read the entire story on Mobile Commerce Daily

Chevrolet entices Super Bowl fans with prizes via mobile app
Chevrolet is rewarding consumers who watch the Super Bowl XLVI via mobile with real-time prizes and trivia questions.
Please click here to read the entire story on Mobile Commerce Daily

Restaurant.com serves diners restaurant deals through mobile app
Restaurant.com has rolled out an iPhone application that lets food lovers scan nearby dining options, buy a paperless savings certificate and redeem it for money off the bill.
Please click here to read the entire story on Mobile Commerce Daily

77pc of Citibank iPad users spend time on three or more screens: study
Citibank found that 77 percent of its tablet application users interacted with three or more screens inside the app, pointing to the increased use of tablets for mobile banking.
Please click here to read the entire story on Mobile Commerce Daily

High-end brands miss out with static mobile ads in February Vanity Fair ? Luxury Daily
Luxury Daily today - High-end brands miss out with static mobile ads in February Vanity Fair; Swarovski St. Valentine's Day discounts could harm jeweler's luxury status.
Please click here to read the entire story on Mobile Commerce Daily

Why now is the time to optimize for mobile
Despite mobile being everywhere you turn these days, with soaring usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch?
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free