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The North Face uses geotargeting for new rain-themed Spotify campaign - Mobile Commerce Daily

Visa is furthering the coverage of its mobile payment platform by partnering with one of the biggest names in ticketing, Stubhub, through the platform?s mobile application.
The North Face is employing a unique weather-based geotargeting to promote the release of its newest waterproof coat by through a new branded song on the Spotify mobile application only in areas where it is raining.
French atelier Christian Dior is the latest brand to leverage Facebook Messenger as a method to dispel news and happenings with consumers.
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