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Fandora's Box to offer mobile sports content on iPhone

Mobile content and game provider Marvel Apps has selected sports information supplier PA SportsTicker to bring customized sports content to its Web and mobile application, Fandora's Box.

The Fandora's Box sports application will be released as a Web and mobile application specifically for the Apple iPhone, letting fans track their favorite sports teams and athletes from the Olympics to the NFL. Fans can download the iPhone application at the iTunes App Store.

"PA SportsTicker has a nice package that will include basic coverage for all major sports and a premium NFL product with live stats as each game goes on," Bill Leisenring, president of Marvel Apps, Huntington Woods, MI. "As they grow, we'll grow with them to provide new products such as photos and more sports coverage down the line."

At the time of launch, Fandora's Box will feature information about the NFL, NBA, MLB, NHL, NCAA football and basketball, the PGA tour and NASCAR.

Eventually Marvel Apps plans to add soccer, lacrosse, Formula One racing, tennis and other sports.

"Our target market is obviously sports fans, which lines up really well with iPhone demographics," Mr. Leisenring said. "There's a lot of synergy there."

The company plans to expand to Google's Android platform in early 2009.

Marvel Apps' goal is to create the best user experience in Web and mobile applications.

"We want to make sure we have an outstanding user experience that's reliable and comprehensive," Mr. Leisenring said. "PA SportsTicker's customer support has been outstanding."

Fandora's Box will launch this month.

The company's other products included timed iTrivia and the mobile games iGPS Golf and Off-Road Society. Consumers can challenge friends they add to their contacts list.

"We're in the process of developing other sports-related gaming products as well," Mr. Leisenring said.

PA SportsTicker is a real-time sports data information service provider that serves broadcast and cable networks, newspapers, wire services, interactive media, multimedia, Internet sites, game developers, fantasy sports providers and professional teams.

The company provides instant sports news for Yahoo, Microsoft, Dow Jones, Morris Communications, MSNBC, CSTV and the YES Network. It is also the official statistician for more than 20 professional leagues and associations.

Its parent company is PA Sport in Britain, which has international offices in Hong Kong, Singapore, China, Thailand, Malaysia, India, Australia, New Zealand and South Africa.

Fandora's Box will operate on a subscription-based model and generate additional revenue through advertising, both on the Web site and the mobile platform.

"We're trying to establish our user base, so we're charging only $19.99 for the year, or $2 monthly, which is very affordable compared to competing products such as [Verizon Wireless'] V Cast or ESPN," Mr. Leisenring said.

"We're going to run a marketing campaign in mid-August on Facebook and Fantasy Sports Ventures' network of sports sites, using Google AdWords and word of mouth and through the press," he said.