The DNA of the "Digital Native Audience"
Meet the Digital Native Audience (DNA) -- the first generation of shoppers in history for whom experience, facilitated by technology, has always been a fact of life. The DNA’s worldview -- individualistic, yet always digitally connected and malleable -- is fundamentally different from previous generations.
In this webinar, learn how to embrace disruption, change, and acceleration to engage the DNA's ever-evolving identity.