Twitter is full of noise, but it's also buzzing with expert commentary on all aspects of the digital marketing industry, from the rise of mobile and data to Facebook's latest ad product update and the ad blocking debate.
To help you stay in the loop and cut through the noise, we've put together a list of the top 10 Twitter accounts for digital marketers to follow — besides @marketingdive, of course.
1. Alex Kantrowitz (@Kantrowitz)
About: Senior technology reporter at Buzzfeed, formerly AdAge and Forbes, covering social and communications.
Why you should follow: Kantrowitz has his finger on the pulse of breaking media and communications news, regularly providing context and tweeting out scoops such as a fellow Buzzfeed reporter's exclusive on Twitter's then-secret Project Lightning, something we now know as Moments.
2. Ann Handley (@MarketingProfs)
About: Handley is the head of content at MarketingProfs and the author of "Everybody Writes." According to her Twitter bio, she's "waging a war on mediocrity in content marketing."
Why you should follow: In addition to posting pieces from the MarketingProfs blog, Handley shares her take on the state of content marketing and tips for making your efforts really stand out.
Cyber Monday Deal: 50% Off Market Leadership! How to Convince Your CEO Skimping on Marketing Talent Is No Bargain https://t.co/FPPuEPUbYI— Ann Handley (@MarketingProfs) November 23, 2015
3. The Association of National Advertisers (@ANAMarketers)
About: The official account for the Association of National Advertisers (ANA).
Why you should follow: The ANA Twitter account often provides essential information on everything from industry events and marketing news.
4. Copyblogger (@copyblogger)
About: An account about content marketing run by digital commerce company Rainmaker Digital.
Why you should follow: Copyblogger tweets smart solutions to help solve your content marketing dilemmas.
5. David Griner (@griner)
About: Griner is the managing editor of digital for @Adweek and the host of #AdweekChat.
Why you should follow: Besides being completely in-the-know when it comes to the latest ad news, Griner provides analysis of core issues affecting marketers — and does it with a sense of humor.
Kinda brilliant. Turn lack of engagement into a positive by making you feel like an influencer. https://t.co/z2JcGyLELT— David Griner (@griner) November 23, 2015
6. Deutsch Inc (@DeutschInc)
About: Official Twitter account for the Interpublic Group-owned digital advertising agency.
Why you should follow: The team behind Deutsch's Twitter account often shares pearls of wisdom to boost any marketer's creativity.
"The fear of failure is the enemy of creativity and innovation." - Kim Getty #WednesdayWisdom— DeutschInc (@DeutschInc) November 18, 2015
7. Edward Boches (@edwardboches)
About: Boches has a multi-hyphenate job description, which includes, but is not limited to, creative director, writer, Boston University advertising professor and brand advisor.
Why you should follow: The wearer-of-many-hats tweets out news and articles, and his feed is peppered with advice he gives his own advertising students.
Great little example of how story telling can make a brand appealing. From Mechanica, for Saucony. Well done. https://t.co/E8L0NsyaIR— edwardboches (@edwardboches) November 14, 2015
8. Sales Benchmark Index (@MakingTheNumber)
About: "Experienced sales and marketing consultants who use proven strategies and insightful analysis to help you make your number with less effort and more certainty."
Why you should follow: SBI, a sales and marketing consultancy focused on B2B companies, keeps its Twitter feed fresh with opinions, tips and analysis for social media-savvy B2B marketers.
9. Suzanne Vranica (@VranicaWSJ)
About: Vranica is the advertising editor for the Wall Street Journal.
Why you should follow: The Journal editor is always on top of breaking news in the digital ad space, often tweeting out developments as they unfold and providing strong background to every story.
10. Tham Khai Meng (@ThamKhaiMeng)
About: Khai is the worldwide chief creative officer at Ogilvy & Mather.
Why you should follow: The Ogilvy executive updates his Twitter account with links to relevant news items and shares provocative insights into the state of the ad industry, as well as what it takes to be a modern creative.
There's an infinite amount of ideas in the ether waiting to be connected.— Khai (@ThamKhaiMeng) November 21, 2015