Dive summary:
- Marketers can use Facebook's Graph Search to perform focused searches to yield information for their marketing efforts; in fact, there are 17 different ways to leverage the detailed search function. [see full list at Social Media Examiner]
- Some ways marketers can use Facebook's Graph Search include: to identify their own fans, to learn about favorite interests and hobbies of fans, to identify employees of a business who have liked a business’s Facebook Page, to identify interests of competitors’ fans, to identify potential business partnerships, and to improve the quality of Facebook contests.
- In addition to the basics of Facebook fans and friends, Facebook Graph Search allows you to identify competitors so you can keep tabs on their Facebook pages.
From the article:
"Marketers can now use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business."