In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. But for B2B businesses, from custom food packaging companies to the makers of a particle counter, it’s LinkedIn that is the real winner—the network whose users are mostly business professionals with a business mindset, where it’s easy to keep potential clients informed and where there’s great potential for attracting leads.

How can you make the most of LinkedIn for your B2B company?

Here are 25 tips to help you get the most out of it:

Create a company account: In addition to your personal account, set up an account for your company on LinkedIn and connect with existing business associates and clients to establish a network of people who already know your brand and its products or services.

Optimize your headline: Write your headline to emphasize the value you offer clients.

Use keywords in your company description: Incorporate keywords into the description of...