Consumers' growing taste for media is the result of three major trends in the media landscape -- three trends that, if done right, are ripe for brand picking and have the ability to help brands better reach and connect with consumers. Original content As a few brands have recently -- and successfully -- discovered, the days of purchasing or sourcing existing content have long passed. If your content isn't unique to your outlet, consumers have no reason to visit your site or purchase a subscription to your service. Rather, original content is now the name of the game. Brands that develop pre...