According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, “content creation works the best, but takes the most work,” says Kaci Bower, Research Analyst, MECLABS.

B2B Internet marketers need new content to enforce and build upon keyword strategies, acquire links, and attract attention in social media.

In my experience, effective SEO-centric content creation requires planning on both the long and short term impact, and a strict attention to detail. With a myriad of responsibilities on the B2B marketer’s plate, it certainly is not uncommon for details to be missed and corners to get cut.

Some of the SEO best practices I see get missed:

• Optimization of key page elements (HTML titles, meta descriptions, etc)
• Cross-links between relevant content assets
• Share-friendly icons and functionality
• Social media and traditional link building outreach