Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience.
Yet when marketers jump on Twitter for the first time, they wonder why they don’t get an overwhelming response to their initial tweet. Soon they learn that they must develop a following.
Building a relevant Twitter following comes down to four core concepts:
- Find and follow relevant people.
- Tweet content that will be interesting to your target audience.
- Engage with your audience.
- Promote your Twitter account through other channels.
