- Publishers are incresingly using Instagram because it provides an outlet to spread awarenes and a medium to show off photography skills. These five publishers have found inventive ways to utilize the platform.
- Social video news company, NowThis, makes 12 videos a day specifically for Instagram. This includes the first ever Instagram-only interview.
- National Geographic has always been known for sourcing out the best-of-the-best photographers for its publications and it seizes the opportunity to display those images on Instagram. It's not unheard of for photos to receive hundreds of thousands of likes.
With the addition of video and the growing popularity of Instagram, we will see more and more publishers flock to the platform. Even though publishers are usually much more hesitant than brands, Instagram is proving its worth as a way to spread awareness. Look for more inventive uses of the platform from publishers in the future.