Dive Summary:
- Shortly after the Facebook buyout, marketers began to use the popular smartphone app Instagram as a marketing tool.
- Tips for gaining exposure through Instagram include taking advantage of hashtags, using Instagram as the primary photo application, and hosting community events.
- Look to companies such as Best Buy, Skittles and Tiffany & Co. for examples of brands that are already taking advantage of Instagram.
From the article:
Wondering if the rapidly growing Instagram photo sharing community could benefit your business?
As teens quickly migrate to Instagram, could their photo sharing addictions include your pictures?
Instagram was the smartphone photo sharing tool of choice long before its acquisition by Facebook and the release of an Android version. And it’s growing faster. ...
