"Torture numbers, and they'll confess to anything." -- writer Gregg Easterbrook

As we all know, there is an abundance of data for the digital advertising world. However, availability does not equate to usefulness. In fact, there are plenty of times when data are used poorly, which leads to bad decisions. Stay informed. Want to harness the power of social TV -- and use it to your advantage? Attend the iMedia Entertainment Summit, June 26. Request your invitation today. So you think you're applying your metrics properly? You might need to think again. Here are five common ways that numbers...