Dive Brief:
- Marissa Jarratt, executive vice president and chief marketing and sustainability officer for 7-Eleven, stepped down from the convenience retailer last week, according to an internal memo seen by sister publication C-Store Dive.
- Jarratt’s departure was announced internally on Nov. 19, and her last day with 7-Eleven was Jan. 2, according to the memo, which was signed by former CEO Joseph DePinto. Neither Jarratt nor a 7-Eleven spokesperson responded by press time when asked to share why she left the company.
- Jarratt had become one of the most recognizable faces atop 7-Eleven’s leadership team, having spearheaded several popular marketing, advertising and digital loyalty initiatives, such as the company’s retail media network.
Dive Insight:
Jarratt joined 7-Eleven in 2019 as the company’s senior VP and chief marketing officer, and took on her most recent position in 2022, according to her LinkedIn bio. In the years since, she became a prominent spokesperson in the world of c-store marketing, often participating in industry events and making media appearances to discuss the framework around some of 7-Eleven’s programs and partnerships. She was also credited with award-winning campaigns like “Take It to Eleven” and “Always Open,” according to the memo.
Jarratt’s responsibilities are being split among two 7-Eleven executives, according to the memo.
7-Eleven’s marketing team now reports to Raghu Mahadevan, who at the time of the memo was EVP of demand chain and chief digital officer. He is now 7-Eleven’s chief digital, demand chain and marketing officer, according to 7-Eleven’s website.
Meanwhile, the corporate communications and sustainability team will report to Treasa Bowers, former EVP and chief human resources officer. Bowers’ title has since been changed to EVP, chief people and sustainability officer, according to 7-Eleven’s website.
Jarratt’s departure came the same week that DePinto, 7-Eleven’s CEO of two decades, retired from the company. This leadership shakeup at the country’s largest c-store chain comes in a year that promises seismic change, including a planned initial public offering.
Prior to joining 7-Eleven, Jarratt spent about five years in senior leadership roles with PepsiCo, including senior director of marketing for core brand innovation of Frito Lay and VP of the company’s global snacks portfolio, according to her LinkedIn bio. After Pepsico, she spent about two years leading the marketing and innovation team at dairy product manufacturer Dean Foods before the company folded in bankruptcy in 2019.
