Dive Summary:

• Social Media Examiner looks at a BrandGlue case study, where the firm improved client Jackson Kayak's fan reach on Facebook from 20% to nearly 40% of its fans in three months, focusing on strategies such as using photos to increase engagement.
• Caption contests increased comments on posts, as well as overall engagement.
• Jackson Kayak uses a sweepstakes with $2,175 worth of prizes to grow 12,763 fans at a cost of $0.17 per fan.

From the article:

In this article I’m going to share with you the tips learned by examining a recent social media success story.

BrandGlue‘s client Jackson Kayak was only reaching 20.1% of their fans in January 2012, but they were able to increase that to 39.8% within 3 months. They accomplished this by using the same tips shared in this article. ...