• Detailed article outlines how to use Microsoft Excel to make data more useful, giving step by step instructions on using table formatting.
• Article uses sample data (which the user can download), and gives pictures that help the reader follow along

From the article:

If there’s one task most marketers share — whether their focus is SEO, paid search, or social media — it’s collecting and interpreting data. Being able to slice and dice the data to find actionable insights is key to effective analysis.

Yet, one of the biggest mistakes marketers make is trying to wrangle static data instead of taking advantage of Excel’s table formatting, which basically turns your data range into an interactive database. I hope to rectify that injustice against innocent data with this guide.