Dive Summary:
- The latest update to Microsoft AdCenter's preview tool will allow users to see whether their ads are reaching a targeted audience or showing up as a general ad.
- The online ad instrument will use specific language, publisher domain, traffic source, and targeted terms to show a detailed account of ad location.
- While the update doesn't have a launch date yet, AdCenter assures blog readers that it will come soon.
From the article:
Microsoft AdCenter advertisers have longed for some way to verify that their ads were running, and a solution is coming, promises a blog post from Microsoft Advertising.
The fix will come in the form of an updated ad preview tool, which will let advertisers see whether their ads are showing generally, or to a targeted audience. The tool will also have targeting and diagnostic feedback...