- Adobe has made some major updates to its marketing cloud, including a Core Services layer that deeply integrates all of the software company's six marketing solutions.
- As part of the upgrade, Adobe is introducing Marketing Mix Planning — a one-stop shop for companies to optimize marketing efforts both on- and offline.
- Other additions include the Master Marketing Profile, which lets companies see a primary view of customers' and prospects' behavioral data and Shared Assets — a central storage space that can be accessed across Adobe's Marketing Cloud Solutions.
Adobe's extensive approach should make competitors take notice. Besides the obvious reasons of providing a better product for customers, Adobe probably meant to ruffle competitors' feathers with this major overhaul. It has removed the minute details of its marketing suite's integration and added features that make the lives of marketers much easier.